More and more companies develop radically new business models to tackle contemporary urgent issues of sustainability.At least 5 shifting dimensions can be identified, along which these new business models explore solutions in order to and :– From linear to circular product life cycle– From exclusive to inclusive products and services– From products manufacturing and distribution to service delivery– From global to local value system– From competition to cooperation
Select a company you know well ( company-HEIDELBERG ) or a product/a service you would like to improve.a) Diagnosis Describe the current business model of the company using the (in a synthetic manner, with bullet-points) (see below). Identify the main weaknesses of the current model in terms of environmental or social impact. You can focus on the most important one if easier.b) Solition Imagine a more sustainable model using (at least) one shifting dimension Describe on which part of the business model you need to innovate toimplement your idea. Explain why your model would be feasible and analyze the key difficulties to the implementation (internal and external changes, cultural barriers, willingness to pay, competitors…)
Prepare individually a word document, presenting your diagnosis and solution. Explain your choices and promote your model as if you are in front of a potential impact investor you want to convince ().
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