Usingthe same company you chose for your Week 2 assignment, choose a product or service the company offers on which to focus.
Identifythe important attributes for your chosen product and select two key variables for your perceptual map.
Preparea perceptual map for your chosen product/brand and using a minimum of seven competitors, rank each product/brand on the two variables based on how they are positioned in the consumers’ minds.
Explainwhy you placed each competitor on its particular spot on the map, and how you might strengthen your chosen product/brand’s position in the minds of the target market.
Createan 8- to 10-slide Microsoft PowerPoint presentation with notes including the following:
Develop a Summary slide.
Explain the target market (be specific and address all four segmentation variables – demographic, geographic, psychographic and behavioral).
Identify a Perceptual map.
Explain the Map placement.
Identify your references.
Formatyour assignment consistent with APA guidelines.
Clickthe Assignment Files tab to submit your assignment.
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