Write a business memorandum (addressed to your supervisor) on the importance of a sound communication strategy in marketing a product or a brand in international markets.
Summarize your thoughts in a MS Word (or similar application) document. Compose a (minimum) 500-word memorandum (single space).
Assigned Readings and References:
Villas-Boas, J. Miguel (2004). Communication Strategies and Product Line Design. Marketing Science, Vol. 23, No. 3 (Summer, 2004), pp. 304-316. Retrieved from https://www.jstor.org/stable/pdf/30036700.pdf?acceptTC=true
Mascarenhas, Briance (1992). Order of Entry and Performance in International Markets. Strategic Management Journal, Vol. 13, No. 7 (Oct., 1992), pp. 499-510. Retrieved from http://ezproxy.bellevue.edu:80/login?auth=bb
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