Research Process & Methodology

Research Process & Methodology Student Help Research Process & Methodology
General Course Information:
Faculty Name: Jeffrey Keefer, Ph.D., Adjunct Assistant Professor

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Faculty NYU email address: [email protected]
(Email is the formal method for NYU communication)
Phone: 212-574-6882
Course title/number: Research Process & Methodology (MASY1-GC 1260-201)
Credits: 3 credits
Semester/Year: Summer, 2020
Session: 6W1
Course dates: 05/26/2020 – 07/02/2020
Course schedule: Tuesdays and Thursdays, 6:20 PM – 9:20 PM EDT, 12 Sessions
Mode of delivery: Remote Synchronous
Office hours: Office hours will be by appointment before class meetings or as needed after class meetings. Phone calls can be scheduled via email as needed.
Course Description:
This course prepares students with the required research skills necessary to successfully conceptualize a research topic and to subsequently develop a proposal to research the topic. Students learn to conduct a literature review, develop a theoretical framework, develop analytical research questions or hypothesis, identify data collection methods, and prepare to analyze and interpret research findings. This course affords students the opportunity to thoroughly explore a specific business topic, as it relates to their area of study and/or professional field, and develop a formal research proposal based on that topic.
Course Prerequisites:
Students must have completed at least 24 credits in the MASY program including the prerequisite MASY1-GC 1210: Quantitative Models for Decision-Makers. MASY1-GC 1260: Research Process & Methodology is a prerequisite for each Capstone course (MASY1-GC 4000, MASY1-GC 4100, and MASY1-GC 4200).
Course Structure/Method:
This is a live, remote synchronous course. You are expected to attend the online sessions in real-time and remain during the entire scheduled period. Each class session will involve lecture, class discussion, and small group (peer team) discussions to practice the content of the lessons in a collaborative environment. Zoom is the remote instruction platform used at NYU. Much of our course content will develop experientially in class, and as a result, missed sessions will be very difficult to make up. Students are expected to check and submit assignments via NYU Classes before the beginning of each scheduled course meeting day.
Course Learning Outcomes:
At the conclusion of this course, students will be able to:
· Develop professional research skills such as identification of a topic, evaluation and proper use of information sources, and selection of appropriate research methodologies.
· Apply a range of qualitative and quantitative research practices
· Formulate a hypothesis or a set of research questions that address a business problem
· Prepare a proposal incorporating appropriate research methods for the Capstone project.
· Apply ethical research protocols in line with policies and procedures involving human subjects (UCAIHS)
Communication Policy:
You are expected to check your NYU email and/or NYU Classes daily for Announcements concerning assignments, class changes or cancellations, and other important information. Students must use their NYU email to communicate. NYU Classes course-mail supports student privacy and FERPA guidelines. I intend to reply to all questions or comments within 24 hours. Student information or grade questions should only be communicated via NYU Email, per FERPA guidelines.
Students have the opportunity to add their pronouns, as well as the pronunciation of their names, into Albert. Students can have this information displayed to faculty in Albert, NYU Classes, and other NYU systems. Students can also opt out of having their pronouns viewed by their instructors.
Course Expectations:
Attendance: Students are expected to behave in a professional manner and attend all class sessions, on time. Each unexcused absence will result in 2 points deducted from the student’s Class Participation grade and arriving late to class will result in 1 point deducted from the student’s Class Participation grade. Excused absences are granted in cases of documented serious illness, family emergency, religious observance, or civic obligation. In the case of religious observance or civic obligation, this should be reported in advance. Unexcused absences from sessions may have a negative impact on a student’s final grade. Students are responsible for assignments given during any absence or lateness. A student who has three unexcused absences may earn a Fail grade for the course.
Please see the University Calendar Policy on Religious Holidays:

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