Order Of marketing across cultures homework

Order Of marketing across cultures homework
Marketing across cultures
Introduction Comment by Elisa Paz: emphasise countries and WHY THIS IS A GOOD CHOICE Comment by Elisa Paz: IN-TEXT CITATIONS
Sephora is a French based organization which sales beauty and skin care products. The business has online presence where the customers get the opportunity to view and order the products of their choice including fragrances, skin care and make up. The company also sells the tools and brushes which are used in the application of make up by individuals.
Order Of marketing across cultures homework
ephora is not currently and this assignment focuses on expanding the operations of the business. The course work two has various objectives and one of the objectives is to explore the cultural differences between France and Egypt and also look at the impact of the cultural differences on the marketing mix and the marketing strategy which will be adopted in penetrating the Egyptian market. Comment by Elisa Paz: make sure to proofread
Part 1: Social and cultural factors and the marketing mix
Overview of cultures Comment by Elisa Paz: IN-TEXT CITATIONS
The two cultures; Egyptian and French culture are different from each other and the French culture can be described as more modern compared to the Egyptian culture which holds on so much to tradition and ancient teachings. The French are mostly known because of the much value which they attach to nationality and government which makes the politics of the country a sensitive topic which could result into offending the French people. The Egyptian can be described as very modest people which is because of the influence of religion and the ancient Egypt practices. Egyptians value beauty so much and this means that the culture is ideal for Sephora products which are used in enhancing and bringing out the beauty of a person.
Order Of marketing across cultures homework
Cultural framework of France (please include all culture frame work for both countries even if you add them to the appendix and reference that they are in the appendix because you will need them later in the assignment to compare how cultures framework affect the marketing mix) Comment by Elisa Paz: introduce (and ref) the cultural framework, and clearly identify the elemtns
The main language spoken in France is French which is spoken in most parts of the country. English is not widely spoken in the country but is spoken in the tourist attraction parts such as Paris and other major cities in the country. French is the official language in the country and is spoken by 88% of the country’s population. There are different religions practiced in the country and the main religion in the country is Christianity where there are different denominations such as Catholicism and Protestantism among others. The French people value their government and nationalism and hence take so much offence when people make negative comments on their nation and government.
Order Of marketing across cultures homework
Another thing that is valued by the country is equality. In France, the people want to be treated equally and even in the work setting there is equality of the different genders and ethnicities. The country is known to be a home of various high end fashion houses such as Dior, Chanel and Louis Vuitton. The people are known to be highly fashionable and also very presentable both in the workplace and other settings. French aesthetics include the culture of writing and theorizing.

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