For the first part of this week’s assignment you are going to consider some randomly chosen followers on Facebook and record key pieces of demographic information. This data will then be analyzed by creating several different charts and graphs.
The data needs to be properly analyzed because the information will be used for the second part of the assignment, which will also be completed this week.
Assignment Objectives:
Understand how the statistical results from a sample can be used to represent the entire population.
Relate Facebook to this course by realizing that your followers serve as an audience by consuming your content, whether the content is personal or professional.
Analyze data by creating charts and graphs, which will then shed light on your target demographics.
Step One: Preparation
Begin by completing the reading assignments from this week.
Look over the Keynote lectures that are provided on the FSO platform.
Review any additional material that relates to this assignment, including class activities, videos, etc.
You will need Facebook to complete this assignment. In order to successfully complete this assignment, you will need a Facebook page or you will need to gain access to another individual’s Facebook page to gather data.
Step Two: Sample Facebook friends and analyze the data
Select 100 friends randomly from your Facebook account. The friends must be chosen randomly in order for the sample to accurately represent the population.
Using the “Assignment 3 Part 1” Excel sheet provided, enter each person’s age, gender, and ethnicity on the “Data” tab.
On the “Your Demographics” tab, you will need to summarize this information by filling in all yellow cells. Once this is done you will create a bar graph for each variable (age, gender, and ethnicity).
Step Three: Submission Guidelines
The “Assignment 3 Part 1” Excel template provided must be used to complete the assignment.
Complete the Excel template file and upload to the FSO platform before the deadline.
The second part of this week’s assignment will continue the discussion on your Facebook friends and require you to make several comparisons by looking at three demographic variables: age, gender and ethnicity.
You will have to consider your desired audience, actual audience and the general US population. In order to analyze this data you will need to use the results from Part 1. You’ll also need to consider US Census data, which is already given in the Excel file.
Once these comparisons have been made you will go into detail on your Facebook activity and come up with possible changes in order for you to push your target audience in the right direction.
Assignment Objectives:
Discover the differences between your desired audience, actual audience and the general US population.
Identify the shape of the age distribution by comparing the mean and median statistics (i.e. skewed left, skewed right, symmetric).
Analyze the content that you provide on Facebook and decide if it’s reaching the right people by looking at online metrics.
Consider social networking activity in general and determine whether or not Facebook is the main site you use.
Step One: Preparation
Begin by completing the reading assignments from this week.
Look over the Keynote lectures that are provided on the FSO platform.
Review any additional material that relates to this assignment, including class activities, videos, etc.
You will need Facebook to complete this assignment. In order to successfully complete this assignment, you will need a Facebook page or you will need to gain access to another individual’s Facebook page to gather data.
Step Two: Utilize the template provided to complete Part 2 of the assignment.
Reviewing the Facebook data you collected in Part 1 of the assignment, you will make several comparisons by looking at three demographic variables: age, gender, and ethnicity.
Using the “Assignment 3 Part 2” Excel sheet provided, you will consider your desired audience, actual audience and the general US population. Part 1 will be your actual audience and the general US data is found in the Excel tab titled “General Population Demographics”.
Once these comparisons have been made, you will answer questions that look deeper at the Facebook content you provide. Are there changes that you can make in order to reach your desired audience?

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