Order Consumer Segmentation Discussion

Order Consumer Segmentation Discussion
Word limit: 2,600 ( /- 10% = 2,340 to 2,860 words). If you find that your draft is over the word limit then move extra material into appendices. Then, in the body of the Assignment, you can briefly summarize the key points of that extra material and refer the reader to the appendix concerned for further details. Remember; Charts, Pictures, Tables and Diagrams are not included Word Count.
This assignment will help you to achieve these Unit Learning Outcomes (ULOs);
1. Demonstrate a broad understanding of the major conceptual and theoretical principles upon which the practice of marketing is based.
2. Demonstrate a general understanding of marketing management tasks and of how marketing fits into the organisational environment and interacts with diverse environments.
3. Identify and evaluate secondary research from a variety of sources. As a reflective and critical thinker, use this research information to apply marketing concepts and principles to propose ethical, creative solutions to a range of marketing related problems that arise in business contexts.
4. Work effectively as an individual or a team member to communicate effectively whether orally or in writing.
Assessment overview
Write your report as the same group of independent consultants who worked on Assignment 2. Here, in Assignment 3 you are presenting an Environment Analysis, Consumer Segmentation and Marketing Research recommendations to your clients; the Marketing Managers of your Brand Sub-Brand.
Assignment 3
Order Consumer Segmentation Discussion
This is a hypothetical situation. You do not need to buy your product.
You will use marketing theories and concepts appropriately.
You will find sources of information to justify the points you make.
Therefore, you will cite your References* and include a List of References as the last pages of your report. * in-text referencing
Overview of Structure
1. Executive Summary (approx. 200 words) NOT INCLUDED IN WORD COUNT
a. the report’s major purpose,
b. the analytical processes used,
c. the findings, and
d. Your recommendations.
2. Table of Contents
3. Introduction (approx. 150 words) Three parts are required here: –
Order Consumer Segmentation Discussion
a. The authorization and purpose of the report tells the reader who it was who commissioned the work and why it is being produced.
b. Limitations you encountered in relation to data collection, availability or access to information and information that might be confidential in nature.
c. The scope of the report summarizes what the report covers, how information will be presented, where the information comes from and how it was gathered.
Section 1: The marketplace and influencing factors (approx. 1,000 words)
In this section you will be considering the marketing environment in which the company operates, and you will analyse the factors which might influence the Brand Sub-Brand.
The Micro-environment; (SIP-CCC; these players are often called “stakeholders”.)
4. What industry are we in? (approx. 400 words) (Refer to Tutorials 4