MKTU 605 Marketing Mix assignment

MKTU 605 Marketing Mix assignment
Positioning Strategy
MKTU 605: Week 6 Assignment and Rubric
Length: 1-2 Pages
Due: Sunday of Week 6, by 11:59 pm PT
MKTU 605 Marketing Mix assignment
Value: 80 Points
Read the rubric below to develop a scope of work.
Referring to the week 4 Marketing Mix assignment, develop a plan to leverage your marketing mix to create a positioning strategy for your product/service. Include the FMOT and SMOT you want your customer to experience.
MKTU 605 Marketing Mix assignment
Next, explain, in a graphic how you will leverage each P to position your product/service with the customer. In a narrative, explain the graphic in detail. Do not leave the interpretation of the graphic to the reader to discern. Always explain the takeaways you want the reader to comprehend.
This assignment is due Sunday of week 6 by 11:59 pm.
Rubric: Evaluation Criteria
Grading Elements
Exemplary
Proficient
Developing
Emerging
Marketing Mix Description
30-28
Clearly and concisely describe the marketing mix of the product/service.
27-25
Fairly clearly describes the marketing mix of the product/service.
.MKTU 605 Marketing Mix assignment
24-21
Describes the marketing mix of the product/service.
.
20 – 0
Vaguely describes the marketing mix of the product/service.
Positioning Strategy
30-28
Clearly and concisely describe how the five Ps will be leveraged in the positioning strategy. Includes the FMOT and SMOT.
27-25
Fairly clearly describes how the five Ps will be leveraged in the positioning strategy. Includes the FMOT and SMOT.
24-21
Somewhat describes how the five Ps will be leveraged in the positioning strategy. Somewhat includes the FMOT and/or SMOT.
20-0
MKTU 605 Marketing Mix assignment
Vaguely describes how the five Ps will be leveraged in the positioning strategy. Does not include the FMOT or the SMOT.
Writing