Media and the role it plays in shaping society

Social Influence
Media and the role it plays in shaping society
The media plays an essential role in shaping socially-acceptable behaviors in U.S. society, taking into account the way it succeeds in making people consider that it would be important for them to take on certain attitudes. TV media in particular tends to be biased in presenting the masses with information. By concentrating on sensational stories and on concepts like violence and sexuality, the media has the tendency to put across a false portrayal of society and thus influences people to believe that they need to uphold particular ideas.
In many areas violence rates remain constant, but the media has been seen to introduce more stories related to violence in these respective territories. This is largely because ideas like violence and sex make the masses more interested in wanting to become acquainted with the news. There is a relationship of interdependence between the media and people, as they influence each-other’s thinking. People’s attitudes are shaped by the media while the media tries to come up with stories that it knows are going to have a wide audience.
In order to be able to have a complex understanding of the media and of how it affects people, one would have to consider the big picture. “That is, the power of the media to influence, sustain, and change society and its citizens’ way of thinking through socialization and by means of ideological manipulation.” (Fourie, 2008, p. 228) Ranging from the way it persuades people to buy particular products to the way it gets them to appreciate certain political candidates, the media is largely a tool for propaganda and it can be used in a series of ways, both beneficial and detrimental.
Young people are most vulnerable to ideas that the media presents, as they are less experienced in filtering information and are thus more likely to be influenced as a consequence of being bombarded with certain concepts.
It is difficult to predict how things will be in the future when concerning the media and the way it will influence the general public. Even with the fact that media devices have progressed in accordance with latest technologies, people now seem to have more power over information they acquire as a result of the internet. Devices such as TV, newspapers, and radio are somewhat limited in the information they provide, but the internet provides users with the ability to only become acquainted with information they want to learn. While also having power over advertisements and news online, the media is also controlled by direct user involvement. Ideas like commentary sections on news providers play an important role in shaping the public’s thinking, as the media now provides users with the ability to get actively engaged in reviewing news.
It is probable that the masses are going to continue to be influenced by the media in future decades, as people cannot avoid coming across ideas that have somewhat of an effect on their understanding of the world. While the media can also have a positive effect on the public as a result of presenting it with positive information and with news, it can also seriously undermine people’s perception of society by having them put across deviant behaviors that are apparently beneficial for them.
Works cited:
Barker, M.,

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Order your essay today and save 30% with the discount code GRADE