Marketing And Promotion Strategy Discussion

Marketing And Promotion Strategy Discussion
French Bakery- the 4Ps Marketing and Promotion Strategy
Kawtar Ben Hadouch
Southern States University
BUS 480 CAPSTONE COURSE
Marketing And Promotion Strategy Discussion
5/01/2022
French Bakery- The 4Ps Marketing and Promotion Strategy
The 4Ps will be essential in helping French Bakery improve its operations. It will seek answers to the following questions: what are the signature products for this Bakery? Which product is the most profitable? How can the profitable product be grown? How do we improve the sales of the less profitable products? The second concern will be the price; how will the product’s price be set? Will the pricing include other relevant costs? Will the management of the French Bakery consider product bundling to drive up sales? The third “P” is promotion. It will answer questions like what will the firm do to promote its products, and what promotion tools will the company employ. What promotion strategy works best, and how can the company improve it, among other concern (Tapayan, 2018). The last “P” is about the place. Are there ways the bakery firm can use to deliver its products to the customers? What should the firm use to increase its merchandise and front-of-house experience? Carefully considering these 4Ps will ensure the organization improves its operations.
Marketing And Promotion Strategy Discussion
The French Bakery will make the following products; bread, cakes, muffins, buns, rusk toasts, among others. Most of these products are in the market, but their demand is high compared to what is supplied (Tapayan, 2018). Our products will have additional flavors like vanilla and almond to sell higher than our competitors; the main products will be cakes because they come in various varieties and have different pricing options. Individuals should offer cakes at affordable prices.
The bakery firm will incur fixed and variable costs for its products; the fixed costs will include; rent, taxes, insurance, and utilities purchase. The variable cost will be; the amount incurred in the purchase of ingredients, electricity cost, payment of employees, supply and packaging cost, among other variable costs (Barrow, Barrow