Learning Goal: I’m working on a marketing project and need an explanation and an

Learning Goal: I’m working on a marketing project and need an explanation and an
Learning Goal: I’m working on a marketing project and need an explanation and answer to help me learn.Introduction, Goals and Objectives (2 Marks)
To introduce this section, you should include the Vision and mission statements of the business; an idea of what its goals are for customers, clients, employees and the consumer.Introduction about the business.Business vision and missionBusiness objective.Products and services offeredEnvironmental Analysis (2 Marks)
Conduct an environmental analysis that looks at and comments on your local area and your network of business contacts, competitors and customers. Target Market Analysis (2 Marks)
Identify the target market, describing how the company will meet the needs of the consumer better than the competition does. List out the expectations consumers have for the product. SWOT Analysis – Conduct a Swot Analysis of the business to explain what actually are the strengths and weaknesses that the company has and the threats and opportunities. (2 Marks)
Marketing Mix Analysis (4 P’s Analysis) (2 Marks)
Product or Service- Identify the product or service by what it is, who will buy it, how much they will pay for it and how much it will cost for the company to produce it, why a consumer demand exists for your product, and where your product sits in comparison to similar products/services now available. Place- Identify the location of your business, why it is located there (strategic, competitive, economic objectives), your expected methods of distribution, and timing objectives. Promotion – Describe the type of promotional methods you will use to spread the word about your product. Identify techniques such as word of mouth, personal selling, direct marketing, sales promotion etc. television, radio, Social media and newspaper ads. Price – The prices of your products or services that reflects the overall company strategy. Should be competitive as well as a reflection of the quality, costs and profit margin.

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