Learning Goal: I’m working on a marketing practice test / quiz and need an expla

Learning Goal: I’m working on a marketing practice test / quiz and need an expla
Learning Goal: I’m working on a marketing practice test / quiz and need an explanation and answer to help me learn.Marketing managers for global organizations are often asked to evaluate the feasibility of new products
and services and predict their profitability for the organization. For this task, you will select a business that
would like to develop new products and services in order to attain a competitive advantage in the global
market. You will first consider the products and services the company currently offers and recommend
new products and services that have the most potential for profitability based on your evaluation. You will
then identify the target market and consider how you would reach that market using traditional mass
media and social media for the launch and beyond.
For example, a natural foods company may need to begin offering an online ordering system to remain
competitive. If you discover a market exists for a new natural food product that is desired in other
countries but not readily available there, this might be a good product to recommend adding, but you
should first determine whether it is feasible.
Select a business from one of the industries listed below:
• agriculture
• banking
• hospitality
• healthcare
• retail
• transportation
• technology

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