Hospitality Management Discussion Assignment

Hospitality Management Discussion Assignment
Hospitality Management
Two short answer questions (500 words each) in references to a class in Facilities Management and Design in Hospitality.
Question 1
Read the below case study and answer the questions that follow:
Hospitality Management Discussion Assignment
Greening the Excelsior
Susan Sayles, Director of Marketing for the Excelsior Hotel and Conference Center, was not happy. She had just heard that one of her competitors, Natural Lodging, had booked some business that she had hopes of getting. The annual conference of CERES was going to Natural Lodging rather than the Excelsior. Not only was the CERES business good-300 rooms for three nights plus conference rooms, lunches, and a major banquet-but Susan was hoping the conference would get his property on the radar screen of those attending the conference. Several Fortune 100 businesses were among the companies represented at the conference, and many of these companies had substantial local operations that could generate a lot of business for the Excelsior.
Hospitality Management Discussion Assignment
When a local historic but underperforming hotel had reopened as Natural Lodging a few years earlier, Susan and a number of marketing directors at other area hotels had viewed its “green hotel” concept with skepticism. She had heard of green marketing and knew it worked for companies such as Whole Foods and Body Shop, but doubted it would work in the hotel business. She had been a little surprised that Natural Lodging’s certification under the Leadership in Environmental and Energy Design—Existing Building program (administered by the U.S. Green Buildings Council) had generated a lot of press when it was announced, and she sensed that some business had come to Natural Lodging as a result. When the hotel had operated under the flag of a well-known lodging brand, it had been a below-average performer in the market. Now, as Natural Lodging, the latest Smith Travel Research information showed it was outperforming its competitive set in occupancy with rates that were comparable and edging higher. Natural Lodging seemed to be doing quite well.
When Susan had prepared the bid for the CERES conference, it required that someone from the Excelsior complete the CERES Green Hotel Initiative Best Practice Survey. She had asked the rooms division director to complete this survey, verified that it had been done, and included it in her bid. Wondering if this might have influenced her bid’s failure, she pulled out her copy and looked it over.
Hospitality Management Discussion Assignment
Ouch! Excelsior scored a 0 (“no activity in this area”) or a 1 (“budgeted initiative, planned for implementation within one year of submission date”) in most areas. Nothing had scored a 5 (“well-established practice/equipment installed throughout property”). She had a feeling Natural Lodging’s scores were a lot higher.
A year later, Susan was asked to take the Director of Marketing position with another Excelsior Hotel in another city. Coincidentally, CERES was looking to have its annual convention in this city in a little over a year. She decided to have a talk with her new GM about the lost bid and the potential value of greening the hotel in light of the CERES opportunity. Susan indicated that Natural Lodging did not have a property to compete within this city, and she thought the CERES business was a really good one to pursue. The GM was cautiously supportive of the idea and asked her to put together a group of staff to pursue it. Susan found herself leading the Excelsior “green team,” except she didn’t yet have a team and she wasn’t really sure what was involved in a hotel’s environmental performance.
1. What items might Susan present to the GM regarding the value of a green program in addition to the potential for business such as CERES?
2. Who do you think Susan should involve in the group of staff to pursue the green program? Why?
3. What should Susan do to investigate other green market opportunities for the hotel?
Your response should be a minimum of 500 words in length.
Question 2
Hospitality Management Discussion Assignment
At a recent executive board meeting, the owners of your 300-room resort property were presented with the fact that energy costs for your property have risen from six percent of the property revenues to eight percent of revenues. They want to know what you plan to do to correct the situation. Explain how you would respond to this financial and environmental issue.
Your response should be a minimum of 500 words in length.

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more
Open chat
You can contact our live agent via WhatsApp! Via + 1 3234125597

Feel free to ask questions, clarifications, or discounts available when placing an order.