Gillette’s razor-razor blade Student Help 2 Discussion: Weekly Reading
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· Gillette’s “razor-razor blade” model is frequently cited as a classic business model and/or marketing innovation. Keeley uses this model as an example of his Profit Model Innovation type. Read and respond to the questions below
· Identify and describe another product/company that has employed this “razor-razor blade” model
· Identify and explain the potential limitations and/or problems with this “razor-razor blade” model that may create an opportunity for competitors
· Specific to Gillette, what new model has been recently introduced to the market that has successfully challenged Gillette’s classic model?
· Your post must be 350 words in length
· APA citations are required for initial responses
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