CASE ANALYSIS OUTLINE
External Environmental Analysis (Outside of the organization)
Economic, Social, Political, Technological, Natural
Market Analysis- Description of the market, Primary customers
Product, Price, Distribution, Promotion
Evaluation of the other Functional Areas-
State the Main Problems facing the business/organization
Development of Strategic Alternatives (2)
Evaluation of Strategic Alternatives (2)
Recommendation of the better Alternative
Implementation Techniques for Recommended Alternative (How, when,
Control Procedures to keep Recommended Alternative on course.
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