Buy Marketing Information Nintendo Case Study

Buy Marketing Information Nintendo Case Study
Enter its latest device, Switch, released in 2017. By April 2018, Nintendo was back on top of the global
video game industry with sales of 15 million Switch devices and 63 million games. How did they get
there?
The success of Switch surprised many analysts who believed that the future of video games was on
smartphones not on consoles. Gamers though found the Switch’s versatility and design very attractive.
The device is sleek, portable, and easy to use. It retails for $299.99. However, the successful launch of
Switch was also the result of a carefully crafted marketing strategy that began a few years prior. The
weak sales of Wii U along with the demise of companies like Sega and Blackberry, caused Nintendo to
consider whether it should stop designing consoles and focus on licensing its games on rival systems,
specifically smartphones. The company culture just couldn’t imagine abandoning the core craft that had
contributed to its historical success. However, pressure from investors caused it to continue to explore
Buy Marketing Information Nintendo Case Study
the mobile (smartphone) platform. Nintendo partnered with Niantic Inc and this resulted in several
apps – Mario and the extremely popular Pokémon Go. Nintendo’s game creators are artisans. New
hires learn the craft from senior personnel, essentially working as apprentices. So, in 2015, Nintendo
was back on the radar with its new mobile games. It then introduced a low-price gaming system, NES
Classic Edition, without any additional games. NES Classic Edition was launched with 30 of Nintendo’s
most popular games and sought to rekindle some of the passion of the 80s. By the time Switch
launched, millions of people had re-connected with their favorite childhood Nintendo characters and
enjoyed the new versions on their smartphones. These included The Legend of Zelda: Breath of the Wild
(named game of the year by the Academy of Interactive Arts

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