Buy Marketing And Audience Analytics Assignment

Buy Marketing And Audience Analytics Assignment
Purpose: This project provides a comprehensive qualitative research experience. You will experience the participant perspective, researcher perspective, and develop skills in the communication of research. The project is intended to support the development of well-rounded researchers and informed consumers of research.
Key Dates: Week 2: Monday, 2 August (start date) Qualitative research studies on SONA system available for participation from this date until report submission (Part 1)
Week 4: Friday 11.59pm, 20 August (deadline) Conduct interviews and upload transcripts to class Discussion Board by deadline (Part 2)
Week 5: Friday 11.59pm, 27 August (deadline) Submit signed consent forms via Blackboard link by deadline (Part 2)
Week 6: Friday 11.59pm, 3 September (deadline) Submit Qualitative Project Report via Turnitin on Blackboard by deadline (Part 3)
Length: Report should not exceed 2000 words ( /-10%, excludes appendices and reflections)
Weighting: 50% of grade
Qualitative Project Overview: The qualitative project is composed of three parts. Part 1 and Part 2 are designed as short practical experiences. Part 3 allows you to develop skills in communicating research. Each part is outlined below. Step-by-step instructions are provided on the next page.
Buy Marketing And Audience Analytics Assignment
Part 1 – Participant Perspective (short practical experience) You have the opportunity to take part in two short qualitative research studies running in the business school and to reflect on the experience of being a participant. A variety of studies are available (most take about 20- 30 mins). This practical experience can be used to inform how you conduct your own research (Part 2). Your reflection is to be included in your written report (Part 3). A non-participation alternative is also available.
Part 2 – Researcher Perspective (short practical experience) As a researcher, you will conduct two depth interviews on a class research topic (about 30 mins each). Your own experience as a research participant (Part 1) may be helpful to draw on when you conduct your interviews. Transcribe your interviews and upload them to the class database. Transcripts will be made available to the class and used as the basis for your research report (Part 3).
Part 3 – Communication of Research (analysis and write-up) In this part of the project you will produce a written report that includes your reflection (from Part 1), and an analysis of interviews conducted by the class (Part 2). In your analysis you will draw out themes from the interviews on the topic of your choice. Your report will involve you communicating insights in both written form and visual form (e.g., infographic), thus helping you to develop useful skills in communicating research. Guidance on all aspects of the analysis and report will be provided in tutorials.
2
Step-by-Step Instructions Tip: Work through the steps below systematically and check-off as you go.
Part 1 – Participant Perspective (short practical experience) a) Log-in to the SONA research participation system (https://qutbusiness.sona-systems.com) using the
log-in details emailed to you in Week 1. Read through the details of available studies to see what interests you. Sessions run at a variety of times, and some are doable online. Most take about 20-30 minutes.