Buy Entrepreneurship For Hospitality And Tourism

Buy Entrepreneurship For Hospitality And Tourism
This module is designed to focus on the design and development of innovative hospitality and/or tourism business models and how to create and deliver customer value while making sustainable profits. Students will gain a critical understanding of the internal and external environments and the complexities of operating across global boundaries. It will familiarise students with the current state and trends in the design of hospitality and tourism business models and value propositions as well as developing in-depth knowledge of how to organise an internal environment conducive to corporate entrepreneurship within resources.
On successful completion of the module, students will be able to:
1. gain a critical understanding of the internal and external environments and the complexities of operating across global boundaries;
2. increase knowledge and critically understand the tools and techniques required to develop a business idea/concept, source the resources and then turn it into reality for a viable product or service;
3. take a critical approach to new business models so that corporate entrepreneurs can manage innovation and organise an internal environment that is conducive to corporate entrepreneurship.
• Hospitality and tourism entrepreneurship, corporate entrepreneurship and their characteristics: from a definition to entrepreneurship intensity and forms of corporate entrepreneurship,
• Opportunities and obstacles of corporate entrepreneurship in hospitality and tourism,
• Understanding and managing the entrepreneurial process in hospitality and tourism,
• Creating an entrepreneurial culture,
• Corporate entrepreneurial strategy in hospitality and tourism,
• Creativity and the corporate entrepreneurship,
• The Business Model Canvas tool to scope opportunities and threats in hospitality and tourism,
• Structuring the Company for Entrepreneurship,
• Measuring, controlling and managing corporate entrepreneurial performance.
Buy Entrepreneurship For Hospitality And Tourism
Scheduled Learning and Teaching Activities
Guided Independent Study
Placement Learning
Throughout the term the students are encouraged to apply their learning through the development of models, discussions of case studies and engaging in a number of small scale research activities.
Activity Outline
Skills and Graduate Attributes
In-class activities/tutorials
Several Design Thinking based activities, that will use different tools for students learning
Business modelling, Value Proposition design, research, brainstorming, creativity, critical thinking, communication, team work
Buy Entrepreneurship For Hospitality And Tourism
Students will be expected to work in class on various aspects of the weekly activities and translate the tools, techniques and learning into their coursework content. In class activities, part of the directed study will include presentations, team and individual exercises, guided practical sessions and classroom-based research, alongside continuous peer evaluations and analytical feedback from the lecturer. This will enable students to improve their learning experience, have opportunities of sharing best practices, and develop further critical analysis and communication skills. Different tools will be used to review class content and provide immediate feedback to students about their learning pace. Students are expected to contribute to class also by answering questions during class. Tutorials are offered to provide feedback on work-in-progress. Drafts of the coursework should be given to the lecturer for formative feedback within the term, and before posting.
Component 1: COURSEWORK (CW1)
Summary of Assessment Method: Individual Report Students will take into consideration a specific corporation operating in hospitality and tourism. They will critically evaluate its current situation, looking at the internal and external environment. When they have carried out this in-depth analysis they need to discuss, the basis of further secondary research carried out, a possible entrepreneurial opportunity that the corporation could benefit from and develop its value proposition. The result of this work is a report (2,500 words /-10%).
Weighting: 100 %
Assesses Learning Outcomes: All 1, 2 and 3
This module conforms fully to the relevant PG regulatory framework.
Michel Grand
[email protected]
Buy Entrepreneurship For Hospitality And Tourism
Topics discussed are focused on hospitality and tourism. In the following table you find the specific aspects that will be discussed within the field.
Indicative Topics to be Covered
Discussion in class, directed study, activities
口 Introduction to the course
口 Introduction to the entrepreneurship and corporate entrepreneurship concepts, the
evolution of entrepreneurship and different theoretical perspectives
• In class discussion about students’ previous background about entrepreneurship
• Lecture
• Research about the different theoretical perspectives
• Tutorials
• The entrepreneurial mind set in individuals, and in organizations: how to create the entrepreneurial culture and encourage intrapreneurship
• Case study discussion about how to create the entrepreneurial culture
• Lecture
• Tutorials
• How to create competitive advantages in mature markets and strategies for entrepreneurial ventures
• Lecture
• Research and discussion about Design Thinking to integrate innovation, customer experience and brand value
• Visualizing drivers of change Canvas Activities – poster, presentation and feedback
• Tutorials
• Building value through acquisition, diversification and franchising
• Case study discussion about diversification

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