Buy Disruptive Marketing Plan Assignment

Buy Disruptive Marketing Plan Assignment
Indent first sentence of each paragraph – tell the reader what this paper is about…remember that you are provide a specific consumer brand offering / service. This is a disruptive marketing plan for the United States only. Do not discuss global expansion in this paper.
Disruptive Brand Plan
Identify a brand that you would like to change their approach to their marketing and/or business practices. This must be a consumer tangible product OR a service company. Here are some examples, a cruise line that would change the vacation experience for the customers. You want everyone to talk about their experience and share with their friends and family (word of mouth). Or it could be a company that changes to all ‘green’ and that drives more interest and marketing coverage for this brand.
Marketing Mix
Discuss here the 4Ps that would have to be modified to make these changes. At this point it is very high-level. Remember that these changes the mix must be affordable. You cannot say for example that you are a car brand that is going to give a cruise to everyone that buys your vehicle…that could bankrupt a company. But what would change below? The product itself? Would the price have to change? Would you distribute this differently (place of purchase)? And then how would you promote this ‘disrupted’ product differently?
Product
Brief recap of the key attributes of this product identified above today and how it might change.
Price
Today’s pricing is discussed here. Provide the exact price of your product and the source. If it is sold in multiple locations, provide three examples of pricing found via your research. How might this have to change?
Distribution (Place)
Buy Disruptive Marketing Plan Assignment
Current distribution plan for this product. This is where consumers can buy your product. If your product is sold at several online and brick