Buy Advertising Campaign Discussion

Buy Advertising Campaign Discussion
Watch and analyse the following Nike “Play for the World: You Can’t Stop Us” advertising campaign, which recently launched into the market:
Imagine you are the Creative Director for the campaign, and you have been asked to write the Creative Rationale for the Creative Strategy used in this advertisement.
The advertising challenge that this campaign is addressing is very clear, but here you need to examine the Creative Strategy that has been used in this campaign.
Analyse the elements of the campaign creative and in your Creative Rationale you should address the following:
1. describe who you think the desired target audience is for this campaign (including a brief target audience profile) and why you believe the ad campaign is targeted to this consumer segment?
2. Identify what the single-minded, key message is for the target consumer (and why you believe this is so)
3. Can you articulate what the Big Idea behind the advertising creative is? (6 marks)
4. Explain and justify the types of appeals and execution styles which have been used to communicate the Big Idea behind the ad (and whether/not they were effective, in your opinion)
5. Identify at least one key advertising objective that could have been set for this advertising campaign to achieve
In your response to this question show evidence of connections to research by including a minimum of three (3) academic journal/text citations to support some of your arguments.
· A Creative Rationale aims to justify and sell the creative concept; a rationale – requiring the reasons or logic behind your decisions, not just descriptions; the purpose is to convince the client (/other parties) to buy the idea by justifying the reasons for your creative approach.
· If you have issues accessing YouTube, please refer to the recording of this advertisement which has been posted in the Assessment folder on Blackboard.

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more
Open chat
You can contact our live agent via WhatsApp! Via + 1 3234125597

Feel free to ask questions, clarifications, or discounts available when placing an order.