Building A Consumer Psychological And Cultural

Building A Consumer Psychological And Cultural
Building a Consumer Psychological and Cultural Profile
Assignment 1 Objectives: To examine how psychological as well as cultural factors
influence consumer buying behavior. To apply these factors when creating a Marketing
strategy for a product or service.
Building A Consumer Psychological And Cultural
Assignment 1 Description:
In the New Shoes simulation you will be marketing to three different target markets
(home, domestic, and foreign). It becomes important to understand the consumer
psychological and cultural profile for each market.
Create a PowerPoint presentation to present to the marketing team of your New Shoes
company to present a profile for your New Shoes consumer for the domestic and
foreign markets using the criteria below.
Building A Consumer Psychological And Cultural
a. When Creating your Cultural Profile include the following elements:
i. Cultural Types
ii. Subculture
iii. Social class
iv. Communication (verbal and non verbal) that can impact the
Marketing process
Building A Consumer Psychological And Cultural
v. Social ( networks, family, roles and status)
vi. Personal (age and life cycle stage, occupation, economics,
lifestyle, personality)
b. When Creating Your Psychological Profile include the following elements:
i. Consumer Perception of the product/service
ii. Why do consumers purchase this particular
product/service? (motivation)
iii. What are your consumers’ needs, wants, desires, and fears?
iv. What are your consumers’ beliefs and values that may
influence the purchase?
c. In addition, to the text book please review the following resources as well as those
in this week’s Student Resources area for assistance:
Building A Consumer Psychological And Cultural
d. Your PowerPoint presentation should be at least 8 slides in length (not including
the Title page and Reference page). Ensure that your sources are properly cited
using APA formatted guidelines and include professional graphics. Here is an
example of a successful Reference slide with several web pages and an academic
journal article:
Assignment 1 Parameters:
1. Accurate description and reference of all concepts and theories learned from
course material.
2. Practical examples of concepts that lead to continuing interest in the topic.
3. Synthesis of concepts and theories from other course activities.
4. Well-organized, clearly presented work ( free from excessive spelling and
grammatical errors)
5. Properly cited sources using APA 6 th edition.
6. Ensure use of the assignment rubric.

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more
Open chat
You can contact our live agent via WhatsApp! Via + 1 3234125597

Feel free to ask questions, clarifications, or discounts available when placing an order.