Alternative pricing strategies

Unit Assignment: Part 5 | Strategy
Unit outcomes addressed in this Assignment:
Differentiate guidelines for selecting alternative plans for the approval process.
Formulate techniques to maintain the strategic vision to the organization.
Create a monitoring tool that is vital to analyze the performance in relation to the budgeted plan.
Assess the balanced scorecard specific to the areas of finance, customers, process and learning.
Strategy
a.Create the strategic option utilized: either a differentiation strategy or a cost strategy.
b.What externalities could affect the life cycle of the product or service.
c.Evaluate the strategies Mature Strategy, Niche strategy, Harvest strategy.
d.Questions to consider:
i.Is some segment or group of patients or customers not being served?
ii.Can the product/service be improved?
iii.Can the product/service be distributed more efficiently, or can
iv.Can the distribution access of the service mix be significantly increased?
v.Can the product/service be offered at a lower price to be more attractive?
vi.Can a superior advertising campaign be mounted?
e.Analyze which alternative branding approach will be utilized.
i.Blanket branding
ii.Multibrand strategy
iii.Reseller strategy
iv.Mixed branding
v.Co-branding
vi.Another entity
vii.Push strategy
f.Analyze your alternative pricing strategies
i.Skim pricing
ii.Penetration pricing
iii.Elasticity pricing
iv.Cost-plus pricing

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